Prescient, Qualitative Insights from Former Retail Executives.

Product Expertise. Consumer Sentiment. Real Time Execution Analysis.

Uncompromising Objectivity

We are Retailers who research, untainted by Executive talking points and broad-stroke, misleading media narratives.

Consumer Intimacy

Connecting Consumer values & priorities to real-time behavioral modifications is the core of our merchandising DNA.

Next-Level Channel Checks

We read the tea leaves through the tactics. Cogent, highly-edited insights that uniquely blend product & strategic initiative updates is our special sauce.

Market Vision

Anticipating next is a merchandising muscle we have honed for 20+ years. Distinguishing in-season traction from forward-leaning trajectories is how we build our short/long views and theses by channel.

Unmatched Beauty Expertise

Disruption is our middle name. Surviving waves of product & consumer shifts gives us a unique edge vs. other independent research providers.

How & Why We Nail It